Media Kit
Corespark Brand Assets
Writing about us, listing us in a directory, or just need our logo for a slide deck? Here's everything: logos, colors, fonts, and the words we actually use to describe ourselves. All free, no forms to fill out. Just skim the guidelines below so the mark still looks like us wherever it ends up.
Last updated
Boilerplate & Voice
This is what we'd say if you asked us to describe ourselves. Use it word-for-word in an article or directory listing, or just as a starting point.
Tagline
Sparking your business at its Core
Who We Are
Corespark is a family-owned technology partner for small and medium-sized businesses in northwest North Carolina and southwest Virginia. We help local owners and teams with websites, everyday IT support, practical AI guidance, and branding that is easy to understand and use, with accessibility and compliance kept in mind. If a business needs something more specific, we can help with that too. Our focus is straightforward, reliable support and long-term relationships.
How We Sound
- We build for real businesses, not imaginary edge cases.
- We care about quality, but we do not believe quality has to come with inflated pricing.
- We design for clarity, which includes accessibility and easy reading.
- We want the site to feel modern without feeling overdesigned.
Logos
Preview each mark on light or dark, then grab the file you need. SVG is best for print and scaling; PNG or WebP work for everything else.
Icon Mark
The standalone icon. Use it where space is tight or the wordmark isn't needed, like favicons, app icons, and social avatars.
Wordmark + Icon
The combined mark. Use for headers, letterhead, and anywhere the full company name should appear alongside the icon.
Avatar Mark
A padded, square version of the icon for social profile pictures and anywhere a 1:1 image is required.
Logo Usage Guidelines
A few simple rules keep the mark consistent everywhere it appears.
Clear space
Keep at least one icon-height of empty space around the mark on all sides. Don't crowd it against text, edges, or other logos.
Minimum size
Don't render the icon below 24px, or the combined wordmark below 120px wide. Smaller than that and the gradient and type both lose legibility.
Contrast
Use the light-background variant on white or light surfaces, and the dark variant on dark surfaces. Never mix the two.
Correct: proportional, unaltered, on a light background
Don't stretch or skew the mark
Don't recolor the mark outside the defined variants
Don't add drop shadows or other effects
Color Palette
Click a swatch to copy its hex value.
Typography
Inter, a variable sans-serif, used throughout the site at weights 400–800.
Aa Bb Cc (Weight 800)
Aa Bb Cc (Weight 700)
Aa Bb Cc (Weight 600)
Aa Bb Cc (Weight 400)
Inter is licensed under the SIL Open Font License. Read the license.
Using These Assets
These assets are free to use for accurate, good-faith representation of Corespark: partner directories, press coverage, event materials, and community mentions. We just ask that you follow the usage guidelines above so the brand stays recognizable. If you need something that isn't here, or want to check a specific use case, reach out and we're happy to help.